Hard work is a competitive advantage. Most people believe that technology is the secret that will give them leverage in their careers. But it’s not. It’s about planting seeds, tending them, putting in the time, and doing the work. There is no way around that. Think of it like relationships. We would like to think that we can call someone a ‘friend’ by linking to them on a social media site. But friendships, authentic and meaningful ones, take time to build.